Most corporate incentive trips get forgotten within a year. A driving programme doesn’t have that problem — a week spent behind the wheel of a Porsche 911 through the Alps, or a Ferrari through Monaco, is the kind of reward people are still talking about at next year’s kickoff. That’s the entire premise behind why companies like Coca-Cola, Samsung, Harel, and Migdal have run incentive and client programmes with Pure Adrenalin.
What a corporate programme actually is
It’s not a modified version of a public tour — it’s a closed-group departure, run exclusively for your company, on your dates, with no mixing with the public Porsche Europe or Monaco Supercars Rally groups. The format, car mix, and pacing get adapted to your group: a dealer-incentive trip for 40 top performers looks different from a 12-person executive offsite, even if both start from the same base itinerary.
Niro Sharon — who built this side of the business first, twenty years ago — designs and runs each programme personally. That means one point of contact from the first call with your HR or marketing team through to the airport drop-off, not a call centre or a subcontracted local guide you’ve never spoken to.
The two formats we start from
Rather than building every corporate trip from a blank page, we adapt one of two proven formats:
- Porsche Europe — 6 days, 5 driving days through Munich, Tirol, and the Grossglockner high alpine pass, in a fleet of Porsche 911s. Already run dozens of times for public departures, which means the logistics — hotels, routing, timing — are already solved.
- Monaco Supercars Rally — 5 days, 3 driving days through Monte Carlo, Cap-Ferrat, and the Col de Turini, in a mixed Ferrari/Lamborghini/McLaren/Bentley fleet. The higher car-to-guest ratio and Riviera setting suit client-entertainment programmes especially well.
Both formats can be recut — shorter, longer, different car mix, different hotel tier — but starting from a proven base means the ground programme is already de-risked before your group ever lands.
Who actually books this
Four recurring use cases account for most corporate bookings:
Executive and leadership retreats. Senior teams and board offsites that want a week genuinely off-calendar — driving, not conference rooms.
Sales and dealer incentive winners. Top-performer rewards for sales teams or dealer networks — a prize people will actually compete for again next year, which is the entire point of an incentive programme.
Client entertainment. A closed-group programme for top accounts — the kind of hospitality a golf day or a dinner reservation can’t compete with.
Company milestones. Anniversaries, product launches, or leadership transitions — a driving week built around the occasion rather than a generic offsite template.
What’s handled, and what isn’t
Everything on the ground is priced once and invoiced once: 5-star half-board hotels, the car fleet itself, fuel, tolls, parking, insurance, and a signature experience slot — a helicopter flight over the Alps on the Porsche Europe format, or VIP nightlife access on the Monaco format.
The one thing we don’t book is flights. Most corporate groups fly business class, and a number charter a private jet — once your dates are confirmed, the ground programme gets coordinated around your group’s actual arrival and departure windows, not the other way around.
Planning timeline
Cars, hotels, and experiences get reserved exclusively for your dates the same way they do for our public departures — which means popular months fill up on the same calendar. The practical advice: start the conversation as soon as you have a budget range and a target quarter, even before every detail of the group and occasion is locked. Ready to talk about your group? Get in touch here.